• Architect and operationalize how our commercial teams work — from pipeline management to account expansion strategy • Own the CRM and reporting infrastructure (HubSpot preferred) that drives visibility, accountability, and growth • Translate data into insights that guide strategic investment across employer, payer, and health system channels • Serve as the connective tissue between Growth, Finance, Marketing, Product, Clinical, and Commercial teams • Develop and maintain sales analytics dashboards and reports to track key performance metrics and provide actionable insights • Analyze sales data to identify trends, patterns, and areas for improvement, and make data-driven recommendations to the sales leadership team. • Identify customer segmentation trends to inform territory and target management • Calculate field performance incentive program and develop reporting to ensure timely pay out • Streamline and optimize sales processes to enhance efficiency and effectiveness. • Implement best practices and tools to support sales representatives in achieving their targets. • Manage sales forecasting processes to provide accurate sales forecasts to senior management. • Work closely with finance and other departments to align sales forecasts with company goals and objectives. • Collaborate with the marketing team to develop sales collateral, tools, and training programs to support the sales team. • Ensure sales representatives have the necessary resources and support to effectively sell • Support the proposal process and key deal reviews • Serve as tech contact for field based sales organization • Lead the development and management of the CRM system. • Ensure data accuracy, integrity, and completeness within the CRM system.