• Own the full marketing operating system across all brands and channels • Turn complex performance data into clear direction • Create accountability across teams • Ensure marketing performance ties directly to revenue and margin outcomes • Report directly to the CEO and influence company strategy and growth planning • Build a predictable marketing engine that scales • Centralize and standardize marketing data across all brands to create a single source of truth • Own attribution, reporting, and performance visibility across all channels • Build and maintain executive dashboards for CAC, LTV, MER, contribution margin, and cohorts • Translate performance data into clear priorities, decisions, and next actions for teams • Define channel ownership, KPIs, and SOPs across paid, lifecycle, organic, and partnerships • Establish the operating rhythm for testing, reporting, and scaling • Design the future marketing org structure (what to hire, when, and why) • Partner closely with Sales and Finance on forecasting, growth planning, and revenue alignment