ClosedLoop logo
ClosedLoop

Healthcare's Data Science Platform

Senior Digital Marketing Manager – Paid Search

Digital MarketingDigital MarketingFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

California

Posted

5 days ago

Salary

$90K - $110K / year

Seniority

Senior

Bachelor Degree7 yrs expEnglish

Job Description

• Manage the Paid Search program for 1-2 complex clients as a highly integrated member of a client team • Develop a deep understanding of your assigned clients’ businesses and what matters most to them • Build, launch, and meticulously optimize your clients’ digital advertising accounts • Proactively monitor account performance, identify opportunities for optimization and growth, and implement changes • Analyze account data, compile reports, and produce data visualizations • Forecast budgets and outcomes • Identify advanced advertising strategies that will keep your clients ahead of the competition and sell those strategies to your clients • Be accountable for client budgeting, pacing, and accuracy • Manage budget allocation and pacing across channels and initiatives to ensure we meet budget and performance expectations • Participate in client meetings and provide communications for your assigned ad channels • Manage client expectations via clear, concise, strategic communications • Research and keep abreast of trends in digital advertising • Mentor ad coordinators as needed • Be a well-integrated member of the team • Participate in team meetings, be active on Slack, etc. • Participate in (or lead) audits of ad accounts for client prospects and complete peer reviews of current client accounts • Ensure that the procedures in Closed Loop’s Information Security Policy are personally followed and that all company and client data personally accessed is properly secured

Job Requirements

  • 7 or more years of experience designing and managing paid advertising campaigns to specific ROI goals
  • B2B experience and/or agency experience is a big plus
  • Hands-on experience with multiple advertising platforms (Google Ads, Microsoft Ads are essential, Meta, LinkedIn, and others a plus)
  • Experience managing ALL facets of digital advertising campaigns
  • Experience making effective pitches/presentations to key decision makers
  • Experience leading meetings and proactively managing client/stakeholder relationships
  • Experience with data analysis, visualization and presentation
  • Experience using analytics tools (Google Analytics, Adobe Analytics, etc.)
  • Strong project management and communication skills
  • Ability to quickly learn new software applications

Benefits

  • Competitive salary
  • Flexible time-off policy
  • Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA)
  • Remotely work for a company that was built for remote work
  • Work with top-tier clients
  • Great colleagues who value teamwork, skill, and ability more than fancy rhetoric

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