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Role Description

Casepoint is looking for a Marketing Operations Manager to be the engine behind a scalable, data‑driven go‑to‑market motion. In this role, you’ll sit at the intersection of strategy, systems, data, and execution, partnering closely with Marketing, Sales, Revenue Operations, and Product to ensure our marketing efforts are focused, measurable, and built to scale.

Reporting to the Director of Revenue Operations, you’ll own the marketing technology stack (including HubSpot), optimize funnel performance from top‑of‑funnel through revenue, and turn insights into action. This is a highly visible role for someone who loves building strong operational foundations, improving how teams work, and using data to drive better decisions.

What You’ll Do (Key Responsibilities):

• Own and continuously optimize the marketing operations function, from planning through execution and measurement
• Build and maintain funnel reporting, dashboards, and KPIs across TOFU through revenue in partnership with GTM leadership
• Drive campaign measurement and attribution, ensuring clear visibility into what’s working — and why
• Monitor BDR performance and support the team through analytics, reporting, and compensation insights
• Support annual and quarterly planning with data‑backed insights and forecasts
• Own and administer the marketing tech stack, including HubSpot and Salesloft, providing ongoing support and enablement
• Partner with Sales and RevOps to align on lead management, scoring, routing, and SLAs
• Work comfortably across sales and marketing technologies such as 6sense, ZoomInfo, Pocus, and similar tools to pull reports, maintain data hygiene, and support integrations
• Ensure data integrity, compliance, and operational best practices across systems
• Develop best practices and maintain SOPs for deploying multiple, multi‑channel campaigns effectively
• Establish and improve marketing processes, documentation, and governance
• Partner with cross‑functional teams to turn insights into operational improvements
• Track the marketing budget and help prioritize spend across channels

Qualifications

• 5+ years of Revenue Operations (Sales and/or Marketing Operations) experience in a B2B environment; at least 2 years of Marketing Operations experience preferred
• Deep experience with HubSpot; working knowledge of Salesforce strongly preferred
• Strong understanding of B2B funnel metrics, attribution models, and pipeline reporting
• Experience in B2B SaaS or subscription‑based businesses
• Strong analytical skills with a track record of translating data into actionable insights
• Proven ability to partner cross‑functionally with Marketing, Sales, RevOps, and Product
• Experience in GovTech, LegalTech, or other regulated B2B environments
• Familiarity with ABM tools, intent data, and multi‑touch attribution (e.g., 6sense, Pocus)
• SQL, BI tools, or advanced analytics experience