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Role Description

As a key business development executive at Ironmark, the Senior Account Executive, Automotive, will focus on acquiring new tier-3 automotive dealer customers (rooftops). The Senior Account Executive will focus on deepening and expanding customer relationships with these new automotive dealer customers and achieving revenue and retention growth goals.

The ideal candidate is a strategic, process-driven seller with deep experience driving growth in the retail automotive marketing and technology space, and a strong history of exceeding revenue goals. Success in this role will be measured by new customer acquisition, client retention, and consistent recurring revenue growth.

Key Responsibilities

• Drive New Business Growth
  • Generate new business through targeted prospecting, proactive outreach, and strategic engagement with prospective dealer clients.
  • Drive recurring revenue growth through renewals, upgrades, cross-selling, and new product adoption.
  • Conduct strategic account reviews to assess performance, uncover opportunities, and align solutions to dealer goals.
  • Analyze performance metrics, reporting, and market insights to make data-backed recommendations.
  • Partner closely with internal teams, including account management and operations, to ensure dealer success.
  • Stay informed of automotive industry trends, competitive landscape, and product innovations.
• Sales Process Excellence and Deal Management
  • Lead a consistent, high-quality sales process from prospecting through close, including LinkedIn and email engagement, targeted in-person dealer outreach, discovery calls, software demonstrations, and proposal development.
  • Clearly articulate Ironmark’s value proposition and ensure continuous engagement across the full buying committee.
  • Rigorously utilize HubSpot for pipeline tracking, documentation, forecasting, and real-time visibility.
• Contract Negotiation
  • Lead contract negotiations, optimizing profitability while maintaining a strong client experience.
  • Ensure agreements align with both client needs and Ironmark’s financial objectives.
• Internal Collaboration & Communication
  • Leverage internal SMEs to deliver compelling and high-impact solutions during the sales process.
  • Partner with internal subject matter experts to ensure timely and accurate delivery of contracted services.
• Client Advocacy & Feedback Loop
  • Serve as the voice of the customer within Ironmark—capturing insights, surfacing pain points, and recommending product and service enhancements to drive greater value and client satisfaction.

Qualifications

• 5+ years of sales/new business development experience.
• Experience successfully selling into automotive dealerships.
• Proven ability to manage complex accounts, generate new business, and drive incremental recurring revenue growth.
• Strong consultative sales and presentation skills (face-to-face and via video conference).
• Experience working with performance data and analytics and conducting ROI-driven conversations.
• Highly organized with strong time management and prioritization abilities.
• Comfortable working in a fast-paced, quota-driven environment.
• Knowledge of integrated marketing - digital and physical.
• Experience managing proposals and contracts.
• Adept at strategic negotiation.
• Exceptional interpersonal and communication skills, including integrity, professional etiquette, and relationship management skills.

Experience

• Proven track record of achieving year-over-year growth through new logo acquisition, cross-selling, and upselling.
• Automotive industry experience (dealer, OEM, or vendor) with knowledge of sales, fixed operations, and loyalty marketing preferred.
• Experience selling omni-channel automotive marketing solutions/platforms (digital, direct mail, email, SMS, programmatic, social, SaaS).
• Experience using LinkedIn.
• Experience using HubSpot or similar CRM platforms for pipeline management and client retention.
• Working knowledge of AI-driven tools to enhance sales process efficiencies.

EEO Statement

Ironmark provides equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identification, genetic information, or any other protected characteristic under applicable law.

Other Duties

This job description is intended to provide a general overview of the responsibilities and expectations associated with this role. It is not an exhaustive list of the duties, responsibilities, or activities that may be required. Responsibilities may evolve at any time, with or without notice, in response to business needs and client priorities. While every effort is made to keep job descriptions current, the pace of change may occasionally outpace formal updates.