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Role Description

We are seeking a Dotdigital Email Marketing Specialist with overall 5–6 years of experience and at least 2 years of strong, hands-on expertise in Dotdigital. The role involves building and optimizing lifecycle campaigns, automation programs, omnichannel journeys, segmentation, and reporting for B2C & B2B brands. You will drive revenue through data-led email strategies and deep platform integrations. Experience with Klaviyo, Mailchimp, or HubSpot is a plus, but Dotdigital expertise is mandatory.

Key Responsibilities

• Strategy & Planning
  • Build and optimize lifecycle journeys: welcome, retention, re-engagement, post-purchase, loyalty.
  • Create omnichannel strategies across Email, SMS, Web Push & WhatsApp.
  • Own the lifecycle roadmap for assigned brands.
• Execution & Campaign Management
  • Build, test, and launch campaigns and automated flows.
  • Use dynamic personalization, segmentation, and scoring.
  • Maintain campaign calendars and run A/B tests.
• Data, Segmentation & Integrations
  • Use Dotdigital’s RFM models, segment builder, and data syncing.
  • Work with integrations (Shopify/Magento/BigCommerce/CRM/APIs).
  • Maintain list hygiene and follow deliverability best practices.
• Analytics & Optimization
  • Track performance: OR, CTR, CVR, revenue attribution, ROI.
  • Improve inbox placement & sender reputation.
  • Deliver performance insights and recommendations.
• Collaboration & Leadership
  • Work with design, content, and development teams.
  • Mentor junior team members.
  • Participate in client calls and strategy reviews.

Qualifications

• 5–6 years in email marketing.
• Minimum 2 years dedicated Dotdigital experience.
• Strong automation, segmentation & personalization skills.
• Good understanding of eCommerce or B2B journeys.
• Basic–intermediate HTML email editing.
• Solid grasp of deliverability and performance analytics.

Requirements

• Experience in Klaviyo, HubSpot, Mailchimp, or Braze.
• Knowledge of SMS, WhatsApp & omnichannel journeys.
• Experience with CDPs or CRM systems.
• Relevant certifications (Dotdigital, HubSpot, etc.).

Benefits

• Flexible working hours are the new normal.
• Global clients exposure through Microsoft Teams, Zoom, and other video conferencing tools.
• Annual retreats, quarterly town halls, and festive celebrations.