• Drive net new customer pipeline and bookings through strategic campaign execution and program management • Execute and manage planned programs and initiatives, including: • Plan, promote, and execute webinars from concept through post-event follow-up • Coordinate and manage in-person events, including conferences, trade shows, Pantheon-hosted events and other field marketing initiatives • Collaborate with digital team members or agencies to execute digital campaigns across multiple channels • Influence content strategy for the Commercial segment, and take a multi-channel approach to promotion of new content assets • Create some content assets, such as webinar decks, verticalized versions of content assets, etc. • Manage one-time and ongoing email campaigns • Implement account-based marketing (ABM) strategies for targeted accounts • Work with media groups and associations to market to their member groups • Work closely with Account Executives (AEs), and channel partners on in-territory initiatives to maximize impact and drive pipeline • Report on program and campaign performance, providing detailed analysis of overall funnel metrics • Make data-driven recommendations on go-to-market (GTM) strategies for the commercial segment on campaign insights and market trends • Manage program-level budgets and ensure optimal allocation of resources across programs • Coordinate with cross-functional teams including product marketing, content, and sales enablement to ensure aligned messaging and execution • Serve as company representative at events, conducting product demonstrations, engaging prospects, and capturing qualified leads for sales follow-up • Manage program/project level budgets