• Build and manage a customer reference program featuring top-tier PE/VC firms • Create compelling case studies showcasing ROI and deal flow acceleration • Coordinate customer speaking opportunities at industry events and webinars • Own our customer advisory board program • Facilitate peer-to-peer networking among customers across different market segments • Drive co-marketing relationships with strategic partners in the private capital ecosystem • Develop joint content initiatives with portfolio companies, service providers, and technology partners • Create partner enablement materials and co-branded resources • Build and track partner referral programs that leverage existing relationships • Identify and engage key thought leaders in private equity, venture capital, and middle market sectors • Collaborate with industry podcast hosts and thought leadership platforms • Coordinate influencer partnerships and thought leadership collaborations • Develop speaking bureau relationships for Affinity executives • Build authentic relationships within the private capital community • Think relationship-first, understanding that in private capital, authentic connections drive everything • Use AI tools for prospect research, content personalization, and relationship mapping • Collaborate with Product Marketing, Demand Generation, Sales, and Customer Success teams • Track program performance including partner-driven pipeline and customer advocacy metrics • Operate with sensitivity to the confidential nature of private capital relationships