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Role Description

Tumbler is hiring a Content Strategist to own how content performs, scales, and comes together during our most important moments. This role sits at the intersection of creative, performance, and execution. You’ll turn strong ideas into content systems that actually work, across social, email, site, and creators, while acting as the connective tissue during major launches and seasonal campaigns. If you love content strategy and care deeply about what ships, how it performs, and what the team learns from it, this role was designed for you. You won’t just make content better. You’ll make it calmer, clearer, and more effective.

• Own content strategy and performance across organic and owned channels, with a focus on reach, engagement, and conversion.
• Translate creative direction into clear, channel-specific plans that creators and producers can execute with confidence.
• Decide where content lives, how it’s distributed, and how it supports launches, seasonal moments, and always-on growth.
• Lead content planning and orchestration for major campaigns (Tier 1–3), ensuring they launch on time and feel cohesive across channels.
• Turn performance insights into repeatable playbooks, scaling what works and sunsetting what doesn’t.
• Build lightweight processes that reduce last-minute chaos and founder dependency, without slowing the team down.
• This role is accountable for outcomes and learning, not just output.

Qualifications

• 4–8 years of experience in content strategy and execution, ideally in DTC, e-commerce, or creator-first environments.
• A strong blend of creative thinking and operational discipline.
• Comfortable using performance data to inform decisions and refine strategy.
• Proven ability to lead cross-functional work, run meetings, and create clarity.
• High ownership, low ego, and calm under pressure.
• This role is ideal for someone who believes great content is equal parts strategy, execution, and follow-through, and who wants to build systems that compound over time, not one-off wins.

Requirements

• Ownership and Impact
• Curiosity-Driven Culture
• Fast-Paced Environment

Benefits

• Remote position in the United States
• Compensation: $115,000 - $130,000/year