• Own the end-to-end creation of new client brands launched through Nymbus, from strategy and positioning through expression, launch, and evolution. • Lead brand strategy engagements, including naming, messaging, visual identity systems, and brand playbooks. • Execute client brand campaign development, ensuring brand strategy is activated through cohesive, high impact campaigns that drive demand, support growth objectives, and demonstrate the value of Labs as a strategic partner. • Ensure creative work consistently reflects strong strategic thinking and differentiated market positioning. • Strengthen clarity, consistency, and impact of the Nymbus brand across all channels and touchpoints. • Provide creative leadership for corporate marketing initiatives, campaigns, content, and digital experiences. • Oversee creative direction and evolution of the Nymbus website and major brand moments. • Define and uphold the creative bar for the organization. • Establish principles, frameworks, and standards that guide brand and marketing work. • Shift creative from managing requests to setting direction and proactively shaping brands. • Partner with sales and marketing to support pre-sales efforts through early-stage brand concepts and creative territories. • Ensure creative work supports prospect engagement, deal momentum, and demand generation. • Contribute to growth in creative and brand-related revenue within Nymbus Labs. • Build and scale creative capability through internal talent development and strategic use of external partners. • Establish effective intake, prioritization, and ways of working that enable focus and impact. • Operate as a senior strategic partner who influences direction early, rather than functioning as a downstream service provider.