• Serve as the bridge between creative and growth, translating performance data into actionable creative strategies and briefs. • In collaboration with team leads, continuously analyze campaign results (CTR, CVR, ROAS, etc.) across DTC, paid social, email, and Amazon to identify winning messages, formats, and creative angles. • Develop hypotheses, test plans, and creative experiments, and partner with Growth Team and designers to bring those ideas to life. • Share clear, data-backed creative recommendations with stakeholders to inform future campaigns and creative. • Act as the intake point for performance creative requests across marketing and sales. • Translate complex business needs and market goals into creative briefs that align with brand voice, performance goals, and channel best practices. • Manage the creative pipeline, prioritize projects, and ensure clear communication between sales ops, brand, and design. • Own brand consistency across all sales touchpoints, including DTC site, Amazon storefront and listings, retail partner assets, and promotional materials. • Audit and review creative assets, messaging, and product detail pages to ensure they adhere to brand standards, voice, and visual identity. • Partner with sales ops and marketplace teams to flag and correct off-brand or outdated creative quickly and proactively. • Serve as the brand’s “quality gatekeeper” — ensuring every asset in-market reinforces Petlibro’s positioning and meets performance objectives.