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Role Description

We are seeking a Director of Demand Generation & Lifecycle Marketing to lead and scale our B2B demand generation and lifecycle marketing strategy within a professional services environment. This role is responsible for building a predictable, scalable marketing demand generation and client retention program by guiding prospects and accounts through long, complex buying journeys—from first touch through sales engagement and expansion.

This is a senior, hands‑on role for a marketer who understands how professional services buyers evaluate risk, credibility, and expertise, and who knows how to design and execute full‑funnel and post‑lead lifecycle programs that drive pipeline, velocity, and long‑term value.

Core Responsibilities

• Demand Generation Ownership:
  • Own the end‑to‑end demand generation strategy for a professional services sales model.
  • Design and execute integrated campaigns that support long buying cycles, multiple stakeholders, and high‑consideration decisions.
  • Build marketing lists through a mix of:
    • Paid media
    • Content‑led demand
    • Thought leadership amplification
    • Events, webinars, and field‑supported programs
  • Partner closely with Sales and Practice Leaders to align campaigns with priority industries, service lines, and strategic initiatives.
• Paid Media & Performance Marketing within the professional services space:
  • Own strategy and execution for Google Ads / AdWords, including:
    • High‑intent keyword and service‑line targeting
    • Retargeting and account‑based audience development
    • Conversion‑focused landing pages
  • Manage paid social advertising, with a strong emphasis on LinkedIn.
  • Understand how to position expertise, credibility, and trust through paid channels rather than transactional offers.
  • Optimize spend based on downstream performance, including pipeline creation and sales engagement.
• Lifecycle Marketing & Buyer Journey Orchestration:
  • Own the full lifecycle marketing strategy, from first touch through opportunity creation and ongoing engagement.
  • Design and maintain email drip and nurture programs tailored to:
    • Long consideration cycles
    • Multiple buyer personas
    • Different service lines and industries
  • Build lifecycle journeys that move prospects from:
    • Awareness → Education → Trust → Sales readiness
  • Segment audiences by:
    • Industry and account
    • Role/persona
    • Service interest
    • Buying stage and intent signals
  • Continuously improve engagement, MQL‑to‑SQL conversion, pipeline acceleration, and re‑engagement of stalled opportunities.
• HubSpot Maintenance & Operations:
  • Serve as the primary marketing owner of HubSpot for all demand and lifecycle marketing activity.
  • Own and optimize:
    • Lifecycle stages and definitions
    • Lead scoring and qualification frameworks
    • Campaign tracking and attribution
    • Automation workflows and routing logic
    • CRM data hygiene and governance
  • Ensure HubSpot supports complex buyer journeys common in professional services, not just simple lead capture.
  • Partner closely with Sales to ensure smooth handoffs and clear visibility into prospect engagement.
• Lifecycle Analytics & Performance Reporting:
  • Build and maintain dashboards to track:
    • Funnel and lifecycle progression
    • Engagement by stage, persona, and service line
  • Analyze where prospects stall or drop off and adjust lifecycle programs accordingly.
  • Use insights to refine:
    • Messaging
    • Channel mix
    • Timing and cadence of outreach
  • Bring clarity and discipline to marketing’s impact in a relationship‑driven sales environment.
• Sales & Business Alignment:
  • Work closely with Sales and Operations to:
    • Align lifecycle programs with active pursuits and strategic accounts.
    • Support priority growth initiatives and service offerings.
    • Reinforce credibility and expertise throughout the buyer journey.
    • Understand how lifecycle marketing supports trust‑building, not just lead generation.
    • Help modernize and scale demand while respecting the nuances of consultative selling.

Qualifications

• 7–10+ years of B2B marketing experience, with strong experience in professional services (consulting, advisory, legal, accounting, financial services).
• Proven success building pipeline through long, multi‑stakeholder buying cycles.
• Deep, hands‑on expertise with HubSpot (Marketing Hub + CRM) or similar CRM systems such as Salesforce, etc.
• Strong understanding of:
  • Paid search (Google Ads / AdWords)
  • Paid social (especially LinkedIn)
  • Email drip, nurture, and lifecycle marketing
  • Funnel and lifecycle attribution
• Highly analytical and comfortable being measured on pipeline and engagement outcomes.
• Confident working with senior stakeholders and client‑facing leaders.

Benefits

• Salary Range: $115,000 – $120,000 (base salary)
• Bonus Eligibility: 15% annual bonus based on company and individual performance

Company Description

Opensity Solutions is the largest tech-enabled managed services organization serving leading law firms, financial institutions, professional services firms, and corporations. We provide integrated operational platforms, automation, and advisory services that enable clients to modernize operating models, reduce costs, and accelerate growth.

Our capabilities span IT and technology solutions, document processing and administrative support, marketing and communications, billing and AP/AR services, records and information governance, workflow automation, consulting, and hospitality and facilities services. As we continue to scale, data is central to how we drive operational excellence, insight, and client value.