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Role Description

20four7VA is seeking a skilled Google Ads / PPC Specialist to manage and execute paid advertising campaigns for multiple businesses within the real estate and construction space. This includes:

• Campaign setup, execution, management, and optimization.
• Creative assets and ad copy provided through internal resources or external partners.
• Minimal client-facing communication required.
• Objective: Assist the client in improving business efficiency and enhancing service delivery.

Scope of Services

• Paid Advertising Strategy & Execution:
  • Set up and manage Google Ads campaigns for construction services and real estate investment leads.
  • Structure campaigns, ad groups, keywords, and targeting based on business goals.
  • Implement pay-per-click strategies focused on lead generation.
  • Configure bidding strategies and budgets efficiently.
  • Launch and manage campaigns while adhering to platform best practices.
• Campaign Optimization & Performance Management:
  • Monitor campaign performance daily and optimize for cost, quality, and conversions.
  • Conduct A/B testing on ads, keywords, and targeting.
  • Adjust bids, budgets, and targeting to improve ROI.
  • Manage negative keywords and quality scores.
  • Understand and work within Google’s learning and optimization periods.
• Conversion Tracking & Funnel Support:
  • Set up and verify conversion tracking.
  • Ensure leads are routed correctly to landing pages or websites.
  • Support basic landing page alignment and recommendations when needed.
  • Coordinate with website or asset creators to ensure proper ad formatting and compliance.
• Reporting & Analysis:
  • Track and report on key metrics such as cost per lead, click-through rate, conversion rate, and spend vs performance.
  • Provide clear insights and recommendations for improvement.
  • Communicate results in a straightforward, non-technical way.

Skills

• Proven experience managing Google Ads campaigns.
• Strong understanding of PPC, bidding strategies, and lead generation funnels.
• Experience with real estate, construction, or service-based advertising preferred.
• Ability to work independently and manage campaigns with minimal supervision.
• Strong analytical skills and attention to detail.
• Comfortable working behind the scenes with limited direct client interaction.

Preferred Experience

• Real estate wholesaling or investor lead generation campaigns.
• Local service business advertising.
• Campaign scaling and budget optimization.
• Familiarity with distressed property and motivated seller lead targeting.

Tools & Platforms

• Google Ads
• Google Analytics (GA4)
• Google Tag Manager (preferred)
• Landing page platforms or websites (client-provided)
• Internal documentation and reporting tools

Work Schedule

• Contracted Hours per Week: 10-20 Hours (flexible based on workload).
• Scheduled Working Days: Monday through Friday.
• Daily Working Time: TBD EST.

Terms of Engagement

• Contractors will operate under a Master Services Agreement and a Statement of Work.
• This is not an offer of employment; contractors are not employees of 20four7VA or any client.
• All compensation is processed through 20four7VA according to the terms of the engagement.

What we offer

• Competitive rates
• Weekly payments
• Various open roles are available
• Free training and upskilling
• Constant support and guidance
• A vibrant community always ready to support you
• And more!