• Produce creative, effective campaigns that meet the needs of Creators, Brands, and Audiences alike, while ensuring deliverables are completed accurately and on time • Take ownership of campaign timelines and execution, proactively managing risks, preventing delays, and communicating clearly and confidently with Creators and internal teams • Develop, manage, and maintain messaging briefs and creative assets tailored to succeed on YouTube and other platforms, continuously refining templates and processes to improve performance • Work closely with Brand, Talent, and Traffic teams to execute performance-oriented campaigns, maximize ROI for Brand partners, and protect forecasted revenue • Build strong, long-term relationships with a core group of Creators, serving as both a production partner and strategic growth collaborator • Support revenue growth by identifying opportunities to expand Creator partnerships, including helping position Creators for renewals and surfacing opportunities to introduce them to new Brand partners in collaboration with the Talent team • Provide clear, constructive script and ad-read feedback to ensure campaigns align with briefs and performance goals, and collaborate with Brand partners to review and approve integrations • Monitor campaign outcomes and performance trends, using insights to strengthen future campaigns and improve long-term results