Role Description

We are seeking a dynamic, strategic, and field-oriented Director of In-Home Sales Enablement to lead the development, optimization, and ongoing improvement of our in-home sales systems and processes across the HighGround platform. This role is instrumental in ensuring our brands maximize their residential closing rates by equipping their in-home sales professionals (IHSPs) with the tools, training, and coaching they need to succeed.

This position does not have direct management authority over the local IHSPs, but will be a key driver of their performance through influence, enablement, and structured accountability. The primary success metric for this role will be improvements in in-home closing rates across brands.

Key Responsibilities

• Sales Process Leadership
  • Design and continuously refine a standardized in-home sales process that supports consultative selling and customer trust.
  • Lead adoption of best practices and sales workflows across 14 brands, ensuring alignment with real-world field conditions.
  • Create and update a process playbook for in-home sales operations that can scale with company growth.
• AI Tool and Technology Ownership
  • Oversee the AI sales coaching and analytics platform used by IHSPs and sales managers.
  • Continuously refine AI-enabled scripts, prompts, and learning loops to improve seller outcomes.
  • Partner with vendors or internal product teams to iterate based on performance data and frontline feedback.
• Training & Performance Enablement
  • Build and lead the training curriculum for new and tenured IHSPs, including onboarding modules, shadowing protocols, and advanced techniques.
  • Conduct field-based coaching sessions, ride-alongs, and virtual clinics.
  • Equip local sales managers with tools and guidance to independently drive performance improvements.
• Performance Management & Insights
  • Analyze in-home sales performance across brands using Luxor CRM and other reporting tools.
  • Identify key success drivers and performance gaps, and translate findings into actionable brand-level guidance.
  • Establish and monitor KPIs, particularly closing rate, conversion timelines, and consultative sales quality metrics.
• Collaboration and Influence
  • Work closely with brand leaders and local sales managers to tailor strategies to market and team dynamics.
  • Serve as a trusted advisor and coach without being in the direct reporting chain.
  • Collaborate cross-functionally with Marketing, Technology, and Operations to ensure sales enablement is integrated across the business.
• Emergency Response Center Leadership
  • Directly manage the Emergency Response Center Supervisor, providing coaching, feedback, and development support.
  • Define, track, and review performance KPIs for the Emergency Response Center; ensure consistent reporting and visibility to brand and platform leadership.
  • Own outcomes and accountability for the Emergency Response Center Supervisor’s performance, including performance improvement planning and escalation when KPI targets are missed.

Qualifications

• 5+ years of experience in sales enablement, performance management, or sales operations—ideally in a multi-location, home services, or franchise-style environment with a strong focus on “one-call close” interactions in the home.
• Deep knowledge of consultative, in-home sales methodologies and customer psychology.
• Strong working knowledge of CRM systems and experience with AI-enhanced sales tools (e.g., Gong, Balto, Chorus, etc.).
• Proven ability to coach high-performing door-to-door field sales teams and build trust with local leaders without formal authority.
• Experience creating structured training programs and sales playbooks from scratch.
• High emotional intelligence, influence skills, and passion for frontline success.

Travel Requirements

• Willingness and ability to travel 25–50% of the time to visit brand locations across the U.S.
• Travel will include training, coaching visits, sales audits, and collaboration with brand sales leaders.

Benefits

• Company paid Health Insurance for the Employee
• Buy-up plans are available
• Dependents/Spouses can be added for additional cost
• HSA/FSA is available with certain plans
• Vision and Dental insurance (2 dental plans to choose from!)
• Company paid Long/Short term Disability
• Company Paid Life Insurance
• 401k with company matching
• Ancillary Benefits (Hospital, Critical Illness, Accident)
• Paid time off and Holidays