Changing the world through digital experiences.

Digital Marketing Analyst

Digital MarketingDigital MarketingFull TimeRemoteTeam 10,001+Since 1982H1B SponsorCompany Site LinkedIn

Location

Pennsylvania

Posted

51 days ago

Salary

$85.3K - $186.2K / year

Bachelor Degree3 yrs expEnglishSQLTableau

Job Description

• Monitor and analyze performance for owned digital channels (e.g., email, webinars) and provide actionable insights to improve engagement and conversion • Support analysis of website traffic and conversion trends to inform optimization strategies • Contribute to regular performance inspection reviews, investigating strategic shifts and providing recommendations • Build and maintain dashboards and reports to track key performance metrics for marketing campaigns and channels • Collaborate with marketing teams to understand business objectives and deliver data-driven recommendations • Support A/B testing and additional optimization experiments to improve campaign effectiveness • Stay informed on digital marketing trends and analytics best practices to continuously improve reporting and insights

Job Requirements

Degree in Marketing, Statistics, Business Administration or other relevant fields
3+ years of experience in a digital marketing analytics role in a B2B environment
Deep understanding of digital marketing channels, funnel metrics, A/B testing and other campaign measurement frameworks
Familiarity with web analytics tools (e.g., Adobe Analytics, Google Analytics), SQL, and data visualization platforms (e.g., Tableau, Power BI)
Ability to communicate insights clearly and collaborate effectively with cross-functional teams
Strong analytical and problem-solving skills with attention to detail