• Develop and successfully maintain existing premium customer relationships within the state of Michigan. • Develop account plans to maximize client business and product awareness to grow our share of wallet. • Meet with and manage VIP customers, retaining the most important part of our business. • Partnering with VIP management to ensure budget and KPI’s are managed to and met. • Where appropriate work collaboratively with and manage successful relationships between HRD VIP group and other internal VIP account managers. • Responsible for ensuring timely reporting on all account activity and Key Performance Indicators for your book of business. • Ensure all relevant intelligence and business information is maintained and accurately recorded within the CRM tool weekly. • Routinely retrieve reports to review, monitor and analyse data for effective account retention, and growth strategies and to identify and target potential key accounts/premium clients. • Work with relevant people to design and deliver an appropriate local events strategy and entertain clients at these events with the support of VIP Hosts when required. • Provide an exceptional bespoke level of service to our high value clients by implementing and ensuring maintenance of a call cycle/engagement plan each reporting period. • Ensure knowledge of and compliance with all regulatory obligations and company policies in each state. • Assist in mentoring and training new VIP Hosts. • Lead special projects to elevate VIP value propositions with assistance from VIP Hosts. • Love our brand and be an advocate of our values.