• Own Salesforce as the system of record for the revenue organization • Define and enforce required fields, stage definitions, and forecasting standards • Ensure clean opportunity management and strong pipeline hygiene • Partner with Ops on configuration changes • Maintain authority over data integrity and reporting logic • Validate that Salesforce structure supports accurate reporting and forecasting • Maintain documentation of metric definitions and system logic • Own Sales performance dashboards across Salesforce, Superset, and Tableau • Ensure ARR, CARR, win rate, stage conversion, and attainment metrics are consistently defined and accurately reported • Proactively identify risks in pipeline quality, attainment distribution, and deal velocity • Partner with Sales leadership to drive forecasting rigor • Maintain strong pipeline hygiene • Ensure healthy coverage ratios • Surface slippage trends • Ensure stage movement reflects reality • Translate Salesforce data into clear insights for weekly and quarterly forecast discussions • Support territory planning • Support quota modeling • Support ramp tracking • Analyze conversion rates and cycle time • Improve revenue per seller and overall productivity • Align Marketing Ops, Sales Ops, Finance, and Data on shared definitions and SLAs • Drive accountability across teams • Ensure the revenue engine operates with clarity rather than silos