• Manage and lead all elements of the region • Responsible for region’s sales growth, profitability, listings, and share gain • Develop and execute strategic plan by effectively utilizing marketing programs, leveraging field resources, product training, event marketing, and outside sales activities • Establish relationships with top accounts and key personnel • Regularly call on all dealers in assigned area • Drive sell-through across all SBDK brands and strategic business units • Provide support to dealers on product knowledge, end user work, event marketing and merchandising • Utilize systems such as Salesforce and Business Warehouse to drive efficiencies • Effectively manage budgets (T&E, Targeted Funds, Demo Tool, etc.) to drive profitability