Role Description

The Channel Manager – Search is responsible for delivering high-quality paid search activation across assigned clients. This role owns day-to-day execution, optimization, and performance management across Google Ads and Microsoft/Bing Ads, ensuring campaigns align to approved media plans, enterprise search standards, and evolving channel best practices.

• Execute and optimize paid search campaigns across Google Ads and Microsoft/Bing Ads in alignment with approved media plans and channel strategy.
• Own in-platform setup, including account structure, bidding strategies, automation, audiences, and measurement alignment.
• Monitor performance against efficiency and effectiveness goals, adjusting investment and tactics based on data and direction.
• Ensure search activation adheres to enterprise standards, platform policies, and brand safety requirements.
• Support adoption of new search features, betas, and automation workflows as directed by channel leadership.
• Lead complex and HVC search campaigns, acting as the search extension for client teams.

Client & Strategy Partnership:

• Partner with Client Strategy to ensure search activation mirrors agreed-upon plans and objectives.
• Translate performance data into clear insights, implications, and optimization recommendations.
• Participate in client conversations as an execution authority, supporting performance reviews and planning discussions.
• Surface risks, opportunities, and platform changes proactively.
• Lead client paid search conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance.

Channel Collaboration & Capability Building:

• Support Channel Coordinators through task guidance, QA, and skill development.
• Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth.
• Contribute to documentation, testing efforts, and evolving activation standards within the search discipline.
• Collaborate with Analytics to ensure measurement frameworks support optimization and learning.
• Escalate complex issues, audits, or platform challenges appropriately.
• Champion knowledge sharing across the paid search team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency.

Qualifications

• Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred.
• 5+ years of experience in paid search or performance media activation.
• Proficiency across search platforms including Google Ads and Microsoft/Bing Ads, with hands-on experience in campaign setup, optimization, and automation.
• Strong analytical and problem-solving skills, with a data-driven approach to optimization and performance management.
• Proven ability to translate media strategy into precise in-platform execution.
• Experience managing client relationships in a client-facing role, including presenting performance insights and recommendations.
• Demonstrated ability to mentor or support junior team members through guidance, QA, and feedback.

Benefits

• Goodway Group is 70% Female!
• We encourage applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.