This senior individual contributor role is responsible for defining, building, and operationalizing the global editorial strategy across regions and growth priorities, shaping the external narrative, and guiding thought leadership. Responsibilities include managing the editorial calendar, overseeing content production workflows, ensuring messaging consistency, and leveraging performance insights for continuous optimization.

This role is responsible for driving the retail marketing strategy across national accounts, strategic accounts, specialty retail, on-course retail, and the digital shelf, setting the annual calendar and investment priorities. The Director will also build and manage the North America Retail Marketing team infrastructure, establishing processes and workflows for consistent execution.

This role leads the consumer marketing strategy across various channels (email, paid, web, direct mail) to increase awareness, drive enrollment conversion, and sustain engagement in the Omada Program. The director will also oversee experimentation roadmaps, analyze performance metrics, and ensure consistent member experience across all touchpoints.

This role owns all aspects of global revenue accounting, including contract review, technical accounting conclusions, and managing the monthly revenue close processes. The director will also lead the design and execution of scalable, SOX-compliant revenue processes and systems.