• Own the implementation and ongoing maintenance of our Webflow-hosted website • Work directly with design to build engaging web content • Build systematic, reusable components aligned with our design system • Ensure pages are responsive, fast, and production-ready across all devices • Support landing pages, redesigns, and iterative improvements • Ensure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics) • Own the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing tests • Implement A/B tests and CRO experiments end-to-end • Ensure test variants are isolated, stable, and correctly deployed • Validate that experiment events and conversion tracking fire correctly • Analyze results, draw conclusions, and iterate • Monitor page performance, usability, and conversion behavior • Catch issues and regressions before they become problems • Maintain high-quality standards for everything that ships • Partner with Growth to align experimentation priorities with business goals • Collaborate closely with Design to bring their vision to life accurately • Communicate tradeoffs and constraints clearly