The money app for families.

General Manager – New Products

ManagerManagerFull TimeRemoteTeam 201-500Since 2014H1B SponsorCompany Site LinkedIn

Location

United States

Posted

1 day ago

Salary

$165K - $260K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Define, own, and execute the comprehensive GTM strategy for new products, including establishing key milestones, success metrics (revenue and adoption targets), and clear execution plans. • Guide, inspire, and align a multidisciplinary project team across Product, Marketing, Design, Engineering, and external agencies to ensure seamless execution and authenticity across all touch points. • Cultivate and manage high-impact partnerships with external agencies, serving as the primary bridge to executive leadership to translate business objectives into measurable growth results. • Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products across the organization. • Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed. • Maintain a deep understanding of consumer behavior, industry trends, and competitive innovations to ensure the product offering remains relevant and differentiated.

Job Requirements

10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands. Experience in family tech is a a plus.
Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams.
A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment.
Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences.
Strong technical and analytical proficiency to define KPIs and requirements in collaboration with Engineering and Data leadership.
Exceptional stakeholder management skills, with experience leading sensitive investor discussions and aligning diverse senior internal partners.
You have a track record of scaling consumer tech, especially hardware devices or D2C products from inception to significant ARR (e.g., 0 to $100M+). You thrive in high-growth agile environments.
An exceptional communicator with a strong executive presence, capable of shaping the business narrative, influencing senior stakeholders, and clearly articulating a short-term and long-term growth strategy.
Equally effective at setting strategic direction and diving into hands-on execution when necessary to drive action and results. Excited to roll up their sleeves with teams and do what needs to be done.
A leader who inspires and mentors high-performing, motivated teams, fostering an environment that produces industry leaders.
Highly skilled at aligning diverse, cross-functional teams toward shared goals and delivering sustained results.

Benefits

Medical, dental, vision, and HSA match
Paid life insurance, AD&D, and disability benefits
Traditional 401k with company match
Unlimited PTO
Paid company holidays and pop-up bonus holidays
Professional development stipends
Mental health resources
1:1 financial planners
Fertility healthcare
100% paid parental and caregiving leave, plus cleaning service and meals during your leave
Flexible WFH, both remote and in-office opportunities
Fully stocked kitchen, catered lunches, and occasional in-office happy hours
Employee resource groups