• Execute and optimize paid search campaigns across Google Ads and Microsoft/Bing Ads in alignment with approved media plans and channel strategy • Own in-platform setup, including account structure, bidding strategies, automation, audiences, and measurement alignment • Monitor performance against efficiency and effectiveness goals, adjusting investment and tactics based on data and direction • Ensure search activation adheres to enterprise standards, platform policies, and brand safety requirements • Support adoption of new search features, betas, and automation workflows as directed by channel leadership • Lead complex and HVC search campaigns, acting as a search extension for client teams • Partner with Client Strategy to ensure search activation mirrors agreed-upon plans and objectives • Translate performance data into clear insights, implications, and optimization recommendations • Participate in client conversations as an execution authority, supporting performance reviews and planning discussions • Surface risks, opportunities, and platform changes proactively • Lead client paid search conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance • Support Channel Coordinators through task guidance, QA, and skill development • Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth • Contribute to documentation, testing efforts, and evolving activation standards within the search discipline • Collaborate with Analytics to ensure measurement frameworks support optimization and learning • Escalate complex issues, audits, or platform challenges appropriately • Champion knowledge sharing across the paid search team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency.