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Bloomerang

Bloomerang helps nonprofits deliver a better giving experience so they can raise more funds and create lasting change.

Senior Paid Media Manager

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 201-500Since 2012H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

2 days ago

Salary

$103K - $130K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

• Own Bloomerang’s paid acquisition strategy end-to-end • Drive measurable pipeline and revenue growth through multi-channel paid media programs • Define the strategic roadmap and manage agency performance • Optimize channel mix and partner cross-functionally to improve CAC, pipeline velocity, revenue, and ROI • Develop annual and quarterly acquisition plans tied to pipeline and CAC goals • Lead testing roadmap across channels • Own paid contribution to MQAs, SALs, pipeline, and revenue • Forecast spend, performance, and ROI • Identify scaling opportunities and efficiency gains • Establish performance KPIs and reporting cadence • Partner with external agency and internal teams on brand awareness campaigns • Analyze performance weekly/monthly/annually and build dashboards for insights • Own and optimize a significant paid media budget

Job Requirements

  • Proven Growth Track Record: 5–8+ years of experience in performance or growth marketing with a documented history of hitting CAC and ROI targets
  • Strategic Budget Management: comfortable managing six- or seven-figure media budgets across diverse channels including LinkedIn, Meta, YouTube, CTV, and ABM platforms (experience with 6sense is a plus)
  • Full-Funnel Expertise: deep understanding of demand generation, multi-touch attribution, and B2B sales cycles
  • Data Modeling & Analytics: proficient in forecasting performance, modeling CAC/LTV, and using Salesforce, Marketo, and Google Analytics
  • Executive-Level Communication: ability to translate complex performance data into clear, actionable insights
  • Agency & Vendor Leadership: effective in managing agency partners and ensuring alignment with business goals
  • Cross-Functional Synergy: excels at partnering with Sales, RevOps, and Content teams to improve conversion rates
  • Continuous Optimization: strong

Benefits

  • Health + Wellness: generous health, vision, and dental insurance options and access to quality doctors 24/7
  • Time Off: 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, and paid parental leave
  • 401k: 401k match to help invest in your future
  • Equipment: everything needed to be successful shipped to your door

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