Role Description

This role is designed for a strategic and analytical marketer who thrives in fast-paced, revenue-driven environments. The Marketing Manager will lead Account-Based Marketing (ABM) initiatives targeting priority districts, collaborating closely with Sales, Customer Success, Product Marketing, and Revenue Operations to drive measurable pipeline and revenue outcomes. The position involves end-to-end ownership of ABM campaigns, including:

• Account research
• Campaign strategy
• Execution
• Reporting
• Optimization

The ideal candidate brings disciplined project management, advanced Salesforce and HubSpot proficiency, and the ability to prioritize high-impact initiatives. This is an opportunity to structure and scale marketing programs, build repeatable processes, and make a tangible impact on growth while engaging with cross-functional teams in a remote environment. The role also requires strong communication and executive-level messaging skills to influence stakeholders effectively.

Accountabilities:

• Develop and manage structured ABM campaigns aligned with regional revenue priorities and business goals.
• Conduct deep account research, synthesize insights, and create tailored ABM plays and messaging for executive audiences.
• Partner with Sales and regional leaders to prioritize accounts, confirm expected pipeline contribution, and sequence campaigns strategically.
• Manage Salesforce and HubSpot campaign structures, ensuring data integrity, accurate attribution, and actionable reporting.
• Design dashboards to monitor campaign performance, pipeline progression, ROI, and conversion metrics.
• Create high-quality ABM deliverables, including email sequences, landing pages, one-sheets, district briefs, and leadership kits.
• Coordinate cross-functional activities with Sales, CSM, Product Marketing, and vendors to ensure campaigns launch effectively and meet objectives.
• Support event and field marketing integration by aligning ABM strategies with attendee outreach, follow-ups, and pipeline goals.

Qualifications

• 3–6 years of experience in Demand Generation, ABM, Growth Marketing, or Marketing Operations within K–12 edtech or SaaS.
• Strong analytical skills with experience building reports, interpreting data, and translating insights into actionable strategy.
• Advanced proficiency in Salesforce (campaigns, reports, dashboards) and HubSpot (workflows, analytics, attribution).
• Demonstrated success running structured, measurable ABM programs with links to pipeline and revenue outcomes.
• Ability to prioritize work across competing demands and communicate trade-offs effectively.
• Strong writing and communication skills for executive-level audiences.
• Experience collaborating with sales teams in account-based or regional marketing environments preferred.
• Optional: Familiarity with the K–12 decision-making process, digital literacy or curriculum marketing, and lead-to-revenue lifecycle modeling.

Benefits

• Fully remote position with flexible work arrangements.
• Competitive salary and total rewards package.
• Opportunity to work cross-functionally in a fast-paced, mission-driven, and award-winning edtech organization.
• Professional growth through ownership of strategic, high-impact marketing campaigns.
• Collaboration with international teams and exposure to innovative marketing technologies.

Company Description