• Define and execute the demand generation strategy that drives qualified pipeline across segments, industries, and buying personas • Translate company revenue goals into measurable marketing pipeline targets and scalable programs • Develop and lead integrated marketing campaigns across channels including paid acquisition, account-based marketing, events, webinars, partner programs, lifecycle marketing, and content • Build programs that convert buyer signals into pipeline by partnering closely with RevOps and Sales • Leverage product usage, website activity, community engagement, and third-party intent signals to identify buying moments and trigger engagement • Create and run experimentation frameworks to test new channels, campaign strategies, and growth tactics • Analyze marketing performance and optimize programs to improve conversion across the funnel • Partner closely with Sales, SDRs, and RevOps to ensure strong marketing-to-sales alignment and pipeline outcomes • Improve marketing infrastructure including attribution, reporting, campaign processes, and marketing technology • Hire, mentor, and develop a high-performing demand generation team