We are seeking a Marketing Analyst to join our Retirement Services group to help inspire the lives of our seniors!  The Marketing Analyst position supports BRS Sales and Marketing by delivering clear, data-driven insights through analysis and research. This role transforms data from CRM, digital marketing, accounting, and market research into actionable intelligence that improves lead generation, conversion, occupancy, and overall revenue performance for BRS. Join our team and inspire happiness in the lives of others! 

What you'll do:

 

• Build dashboards that track key KPIs across all communities, including inquiries, leads, tours, deposits, move-ins, move-outs, conversion rates, and occupancy.
• Analyze sales funnel performance to identify bottlenecks in pipelines.
• Measure the effectiveness of digital, print, direct mail, and marketing plan lead aggregators.
• Analyze cost per inquiry (CPI), cost per lead (CPL), cost per move-in (CPM), and channel ROI for each community and the overall system.
• Analyze budget allocations across mediums and attribution to lead generation.
• Track waitlists, unit type demand, floorplan mix, and demographic shifts.
• Analyze consistency of KPI definitions and standardized reporting across all communities.
• Partner with sales and operations to improve data capture, workflows, and lead attribution accuracy.
• Attend and participate in staff meetings as required.
• Perform special assignments, projects, and other duties as required.

 

 What you’ll bring:

• Requires in-depth understanding of a comprehensive field of knowledge as evidenced by the attainment of a Bachelor’s Degree, or equivalent experience, in a related field. Bachelor’s Degree in communications, marketing, or other related field of study preferred.
• A minimum of 1-3 years prior related experience with hospital or retirement community admissions preferred. Prior related experience in public relations, sales, or marketing required.
• Requires high level of proficiency in the Microsoft Office Suite. Recent computer training or computer experience preferred.
• Requires job holder to work nights and weekends as needed to meet business needs.
• Requires a strong sense of diplomacy and demonstrated success in developing strong collaborative relationships with organizational peers and outside colleagues. Requires ability to relate positively, influentially, and sensitively to a broad spectrum of persons in a variety of multi-tiered relationships and settings.
• Requires recognized ability to meet multiple deadlines by maintaining a high level of organization.
• Requires demonstrated strong analytical skills, including an ability to synthesize large amounts of information and to focus quickly on the essence of an issue; strong commitment to producing measurable results.
• Requires ability to function in a fast-paced, high volume, multi-faceted, results-oriented work environment and to analyze issues, identify priorities, manage projects and make decisions expeditiously.
• Requires proficient problem solving skills.
• Requires proficient ability to speak, read and write English professionally.
• Requires ability to travel to various geographic locations  and some overnight stays. Requires ability to obtain and maintain the necessary documentation to travel by air and to rent vehicles.
• Requires ability to drive assigned vehicle(s) or personal vehicle, with appropriate state license, following all laws applicable; must provide proof of liability insurance and must be eligible to be insured under Buckner’s insurance policy. Requires ability to rent vehicles both domestically and internationally using required documentation. Must be age 21 or older to drive on behalf of Buckner.
• Requires ability to maintain confidentiality.
• Requires proficient ability to exhibit detail-oriented skills necessary to understand and manage a wide-range of information.
• Requires professional commitment to Christian principles and teachings so as to perform tasks and responsibilities in alignment with Buckner’s mission, vision, and values.
• Requires ability to use up to 50 pounds of force occasionally and/or up to 20 pounds of force frequently and/or 10 pounds continuously to move objects.
• Requires ability to speak clearly and make self understood in face-to face interactions; to articulate with extreme accuracy and precisions to give directions speak on the phone, etc.
• Requires ability to communicate effectively orally and in writing.
• Requires ability to effectively work under pressure and remain flexible as priorities change; ability to effectively communicate orally and in writing and speak in front of groups.
• Requires ability to work under minimal supervision; exercise sound judgment and confidentiality.
• Requires sufficient good health to properly discharge duties. Employees shall not be permitted to work who have infectious disease or skin lesion for the duration of the communicability.

 

 

 The above description reflects the details considered necessary to describe the essential functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.