About Lunar Solar Group:

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.

Who We Are Looking For:

Are you a hands-on digital marketer who loves rolling up your sleeves to get campaigns running and optimized? Do you enjoy seeing your work directly drive business results for clients? If you thrive in a collaborative environment, enjoy learning from industry experts, and want exposure to strategy, leadership training, and business development, this role is for you.

Job Summary:

As a Senior Analyst on our Programmatic & Retail Media team, you will support the setup, optimization, and reporting of campaigns across DSPs and retail media platforms. You’ll combine hands-on execution with performance analysis to help improve campaign outcomes and support internal teams in developing client recommendations.

• Support the execution and optimization of programmatic and retail media campaigns, including setup, trafficking, monitoring, and reporting across DSPs and retail media platforms.

• Apply advanced targeting and bid optimization techniques to improve campaign performance.

• Upload, QA, and manage creative assets, insertion orders, and dynamic creative implementation for timely launches.

• Monitor campaigns daily, troubleshoot platform issues, and make data-driven adjustments to meet client KPIs.

• Analyze campaign performance and prepare reporting and insights to support internal teams in client communications.

• Ensure brand safety, viewability, and ad verification compliance across all channels.

• Collaborate with internal teams to surface insights and optimization opportunities based on campaign performance.

• Leverage AI tools and emerging platform features to improve campaign efficiency and outcomes.

• Contribute to internal documentation, workflow improvements, and campaign execution best practices.

• Stay up-to-date on industry trends, emerging technologies, and programmatic best practices.

Key Responsibilities:

• Education: Bachelor’s degree in Marketing, Business, or a related field.

• Experience: 2-4 years of experience in programmatic media, including hands-on DSP management.

• Technical Proficiency: Strong understanding of programmatic metrics, audience segmentation, optimization strategies, and attribution modeling. Experience with DMPs and ad verification tools preferred.

• Analytical Skills: Ability to interpret performance data, conduct A/B tests, and provide actionable insights to improve campaign performance.

• Leadership: Strong ability to execute and optimize campaigns in collaboration with cross-functional teams.

• Communication: Strong verbal and written communication skills, including presenting technical strategies and results to clients.

• Creative Understanding: Ability to advise on creative assets and their impact on programmatic performance.

• Team Collaboration: A collaborative mindset, engaging cross-functional teams to share findings and drive performance improvements.

• Entrepreneurial Spirit: Resourceful, proactive, and motivated with a passion for innovation and continuous learning.

Benefits:

• Competitive salary.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Professional development and training opportunities.

• Inclusive and supportive work environment that values creativity and innovation.

• 401k with match