• Design and execute multi-channel demand gen campaigns (email, paid, content, webinars, events) • Create campaign frameworks aligned to company ICP and verticals. • Launch and iterate nurture programs across the lead lifecycle in multiple segments • Partner closely with Sales teams to define MQL/SQL criteria and follow-up processes • Support target account and early ABM-style programs for enterprise prospects • Enable sales with campaign context, messaging, and content • Own paid channels (LinkedIn, Google, retargeting) with a test-and-learn mindset • Build and optimize landing pages and conversion flows • Manage budget and continuously improve CPL, conversion, and pipeline impact • Set up dashboards and attribution in HubSpot/Marketo + Salesforce • Track pipeline influenced/generated, conversion rates, and ROI • Use data to inform messaging, targeting, and channel investment • Partner with Product Marketing on positioning and launch campaigns • Work with Content and Product to translate technical value into compelling offers • Provide feedback loops from prospects and customers to product marketing and leadership