• Develop and execute comprehensive brand strategies for private and exclusive brands within our portfolio • Implement targeted sales initiatives, promotional campaigns, and product launches to drive revenue growth • Analyze market trends, customer preferences, and competitive landscapes to identify opportunities for sales and profit expansion • Oversee product development initiatives to align with market demands and business goals • Lead and support conversion activities to Private/Exclusive Brands • Collaborate with the Pricing Group to establish competitive pricing structures that maximize profitability while remaining attractive to customers • Develop compelling content for external websites, social media platforms, and marketing collateral • Drive initiatives that shift the product category toward a solutions-based selling approach • Build and maintain strong relationships with strategic suppliers • Develop and lead training programs for Sales and Customer Service teams, ensuring they have in-depth product knowledge