• Achieve sales growth for WeldCloud, HKS systems (e.g., Checkmaster, Weldscanner, WeldQAS), OCTOPUZ robotic programming software, and ESAB core welding products in the assigned region. • Lead digital transformation discussions with customers by identifying challenges such as weld quality variation, lack of traceability, production inefficiencies, and programming bottlenecks—and positioning ESAB digital solutions as the answer. • Conduct product demonstrations, workflow assessments, and value/ROI presentations to show how WeldCloud, HKS, and OCTOPUZ reduce rework, standardize processes, and increase productivity. • Develop digital adoption strategies to expand footprint within existing accounts and penetrate new opportunities. • Collaborate closely with Regional Sales Directors and account managers to integrate digital solutions into territory growth plans and cross-sell efforts. • Manage opportunity funnels, pipeline development, and activity tracking in MS Dynamics CRM. • Gather Voice of Customer insights to inform product development, feature prioritization, and future roadmap alignment. • Support customer onboarding, implementation guidance, and technical handoff to ensure successful deployment and sustained usage of digital tools. • Monitor competitor offerings in welding data analytics, calibration/verification systems, and robotic programming to differentiate ESAB effectively. • Maintain accurate forecasts and reporting for digital and equipment sales. • Assume additional responsibilities as necessary to support ESAB’s digital growth strategy.