Director, Associate Financial Planners (Central or Pacific Region)

At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive. 

We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives.

Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us.

As Director, Associate Financial Planners you’ll play a pivotal role leading a team of Associate Financial Planners in support of our Financial Planners across the country to help drive client acquisition, retention and expanded client value through our wealth service offerings and provide an outstanding client experience.

Responsibilities:

• Lead a team of about 30 Associate Financial Planners (AFPs) who support various planners across the country to drive client acquisition, retention, and net new asset flows for the Wealth Planning Group.
• Coach and develop AFPs to perform financial planning analysis for clients including, but not limited to: retirement, investments, estate, tax education funding real estate and risk management needs analysis.
• Coach AFPs to master the use of internal tools such as FPT, Holistiplan, TED, Orion and other new tools that are introduced.
• Drive priorities and areas of focus in partnership with the planners through ongoing performance management for the AFPs.
• Partner effectively across the organization to help drive an outstanding client experience, while also managing risk and adhering to corporate policies and procedures.
• Partner with AFPs and their planners to establish personal and professional goals to meet company goals and provide timely and accurate feedback to senior leaders on AFP performance.

Requirements:

• 5 years in financial services sales management leading a team across a distributed, multi-state territory
• 5+ years direct experience leading a workforce of 10 or more individuals including responsibility for recruiting, retention and overall performance management
• Confirmed ability to lead and empower sales staff
• Deep understanding of financial services, comprehensive financial planning, and RIAs
• FINRA Series 65 Required
• Bachelor’s degree in business or finance; or equivalent industry experience
• Certified Financial Planner designation preferred

Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is $169,900 - $216,000. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.

Your recruiter can share more about the specific benefits eligible for this role during the hiring process.

About Edelman Financial Engines

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Recognized by Barron’s as a top RIA firm for eight years in a row (awarded each September (2018-2025) based on prior 12-month data through June 30)1, we support more than 1.27 million clients across 140+ offices nationwide and manage over $324 billion in assets 2. Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.  

For more information, please visit EdelmanFinancialEngines.com. 

© 2026 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Certain services provided on an educational and guidance basis only. Results are not guaranteed.  

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Edelman Financial Engines encourages success based on our individual merits and abilities without regard to race, color, religion, creed, sex, gender identity or expression, sexual orientation, pregnancy; marital, domestic partner or civil union status; national origin, citizenship, ancestry, ethnic heritage, genetic information, age, legally recognized disability, military service or veteran status. 

Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that process. If you need assistance to accommodate a disability, you may request one at any time by either contacting your recruiter or HRQ@EdelmanFinancialEngines.com. 

1  The Barron’s Top 100 RIA Firms list, an annual ranking of independent advisory firms, is based on qualitative and quantitative criteria. Firms elect to participate but do not pay to be included in the ranking. The 2018 ranking refers to Edelman Financial Services, LLC, which combined its advisory business in its entirety with Financial Engines Advisors L.L.C. (FEA) in November 2018. For the same survey, FEA received a precombination ranking of 12th.  

2 Edelman Financial Engines data, as of September 30, 2025.