• Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management. • Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction. • Lead a small team of paid search marketers, providing guidance, setting objectives, and fostering their professional development. • Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks. • Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly. • Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance. • Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution. • Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls. • Provide regular thought leadership across the department spanning blog contributions, POVs, and guides in the ever-evolving paid search landscape. • Ensure frequent internal communication and integration with other channel leaders working on the same client; enabling each team member to identify how other channel activity is impacting theirs, and partnering to determine the appropriate next steps to maximize the broader picture.