• Full ownership of Meta Ads and Google Ads accounts (strategy + execution + optimization) • Managing an aggregate ad budget of $10,000–$20,000/month • Building and maintaining campaign structure across: B2B lead gen (qualified Calendly calls) B2C subscription acquisition (GO consumer signups) • Writing and iterating all ad copy (hooks, primary text, headlines, descriptions) • Creating clear, actionable creative briefs and requesting photo/video assets from our internal team (your job is direction + testing plan; our team produces the content) • Making light landing page / website change requests (copy + layout suggestions) to improve conversion rates • Owning attribution and measurement Pixel + CAPI / conversion tracking health Event taxonomy / UTMs / conversion definitions • Troubleshooting gaps and ensuring reporting matches reality • Weekly performance reporting including CAC reporting and key funnel metrics • Weekly meeting with the CEO • Async day-to-day communication in Slack