Senior Customer Marketing Manager
Location
United States
Posted
2 days ago
Salary
Not specified
Seniority
Senior
Job Description
Job Requirements
- A minimum of five years of B2B marketing experience, with at least three years focused on customer marketing or lifecycle marketing.
- Experience in a SaaS environment, ideally within multi-product or multi-brand organizations.
- Proven ownership of at least one retention or lifecycle program from strategy through execution and measurement.
- Experience designing structured onboarding, adoption, and retention journeys that guide customers through clear stages of value realization.
- A strong ability to develop segmentation strategies and behavioral triggers based on customer engagement and product usage insights.
- A solid understanding of renewal rates, churn drivers, expansion revenue, product adoption indicators, and customer engagement scoring.
- A systems-thinking mindset, with the ability to connect the full customer experience across digital touchpoints, Customer Success engagement, and renewal outcomes.
- An operator mentality — demonstrated by building frameworks, documenting playbooks, and installing cadence and structure within growing organizations.
- Strong cross-functional influence skills, with calm, collaborative authority and the ability to align stakeholders across Customer Success, Product, Brand, and Growth teams.
Benefits
- Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
- Complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
- Policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.
- Expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
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