Headway logo
Headway

Rewiring a new mental healthcare system for access and affordability.

Director, Provider Marketing

MarketingMarketingFull TimeRemoteLeadTeam 201-500Since 2019H1B SponsorCompany SiteLinkedIn

Location

New York

Posted

1 day ago

Salary

$225.6K - $282K / year

Seniority

Lead

Bachelor Degree10 yrs expEnglishGo

Job Description

• Uplevel Our Provider Narrative: Reimagine how we communicate our product value to accelerate adoption of Headway’s full feature stack • Support Growth & Sales objectives: Structure and prioritize initiatives around equipping them to win • Own the Provider Go-to-Market experience: Lead end-to-end provider marketing strategy and coordinated GTM efforts • Strengthen the Provider Community: Evolve our community programs into a competitive moat that fosters connection and fuels loyalty • Lead a High-Performing Marketing Team: Instill a test-and-learn culture and establish repeatable playbooks

Job Requirements

  • 10+ years of marketing experience, with at least 3 years in a leadership role owning go-to-market strategy end-to-end
  • Proven track record of building and executing multi-channel marketing programs that drive acquisition, engagement, and retention - ideally in a marketplace, SaaS, or platform business
  • Strong positioning and messaging chops - distill complex product value into clear, compelling narratives
  • Experience partnering closely with Sales and Growth teams, including owning sales enablement materials and channel messaging
  • Data-driven marketer with hands-on experience running structured experiments, A/B tests, and using insights to optimize campaigns and build repeatable playbooks
  • Experience building or scaling community programs as a growth and retention lever
  • Demonstrated ability to hire, develop, and lead high-performing teams that balance creative excellence with analytical rigor
  • Familiarity with AI tools and a track record of leveraging them to accelerate marketing workflows and testing velocity

Benefits

  • Equity compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility annual reimbursement and membership
  • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Training and professional development

Related Categories

Related Job Pages

More Marketing Jobs

Fencing Supply Group logo

Consumer Lead Engagement Specialist

Fencing Supply Group

North America's premier distributor of fencing, perimeter security, and outdoor living products.

Marketing1 day ago
Full TimeRemoteTeam 1,001-5,000H1B Sponsor

Consumer Lead Engagement Coordinator managing homeowner leads for Trex Fencing

United States
First Quality logo

Shopper Marketing Manager

First Quality

Over 30 years. More than 40 countries. One Mission: Make Things Better

Marketing1 day ago
Full TimeRemoteTeam 1,001-5,000Since 1993H1B Sponsor

Shopper Marketing Manager overseeing strategic customer marketing initiatives for First Quality

Pennsylvania + 2 moreAll locations: Pennsylvania, South Carolina, Texas
Marketing Direction logo

Senior Marketing Strategist

Marketing Direction

Marketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We serve clients across MSP/IT services, accounting, insurance, HR consulting, legal services, and architecture/engineering. Known for our Marketing Direction Strategic Blueprint® methodology and Detailed Marketing Action Plans (DMAPs). Company Values: Action-Oriented, Strategic, Passionate, Innovative, Results-Driven, Expertise. How to Apply Submit your application through our online application system. Required with your application: Resume highlighting strategic marketing experience and career progression. Desired hourly rate (applications without rate expectations will not be considered). Availability (estimated hours per week and any constraints). Work samples demonstrating strategic thinking (redacted as needed for confidentiality). Responses to application questions. Applications without strategic work samples will not be considered.

Marketing1 day ago
Full TimeRemoteTeam 2-10

The role involves developing comprehensive marketing strategies and multi-year action plans for B2B professional services clients, translating business objectives into structured programs, and architecting integrated marketing campaigns. Responsibilities also include leading strategic client discussions, recommending MarTech solutions, and documenting strategic thinking for execution teams.

United States
Full TimeRemoteTeam 1,001-5,000

Sr. Customer Marketing Partner driving customer adoption and engagement at Thryv

United States