Manager, Strategic Programs

MarketingMarketingFull TimeRemoteLeadTeam 1,001-5,000Company SiteLinkedIn

Location

United States + 1 moreAll locations: United States, Israel

Posted

1 day ago

Salary

$95K - $145K / year

Seniority

Lead

Paid MediaDigital MarketingCampaign StrategyExcelAnalyticsCRMDMPBudget ManagementMarketing OperationsGo To Market Planning

Job Description

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology.  We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world.

At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences.

Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve.

We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere.

A Day in the Life of the

The Manager of Strategic Programs is responsible for leading high‑impact seasonal and promotional marketing campaigns that accelerate revenue growth. This role partners closely with Paid Media, Marketing Operations, Brand/Creative, Finance, Sales, and Analytics to ensure fully integrated campaigns that drive subscriber acquisition and strengthen market penetration. This position serves as the primary owner of the organization’s major commercial moments—such as annual kickoffs, Back‑to‑School, Cyber season, and key mover‑focused campaigns—ensuring these initiatives are strategically planned, flawlessly executed, and aligned with broader business objectives.

  • Own annual promotional development for core growth initiatives including Back-to-School, Cyber, and Flash campaigns using competitive tools and data-driven tools to drive results.  

  • Develop campaign briefs including: offer strategy, audience targeting, messaging pillars, channel mix recommendations (in partnership with Paid Media). 

  • Align promotions with revenue and margin targets. 

  • Work with Paid Media teams to translate campaign strategy into channel-level execution   

  • Align spend levels with expected lift. 

  • Coordinate escalations and retargeting efforts. 

  • Partner with Marketing Ops to ensure on-time asset deployment.  

  • Work with Marketing Ops to ensure campaign timing and messaging are synchronized across all channels.  

  • Collaborate with Brand/Creative to maintain consistency and urgency messaging.  

  • Ensure Go-To-Market team is aligned for seamless execution. 

  • Partner with Pricing and Promotions team and Finance on promotional economics and revenue forecasting.  

  • Work with Sales leaders to align on field push and market readiness.  

  • Analyze campaign results and recommend optimization for future cycles. 

  • Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.  

  • Other duties as assigned. 

 

What You Bring to the Table: 

  • 5–8+ years managing paid media in telecom, subscription, or high-volume acquisition businesses. 

  • 3+ years with testing in paid media or digital marketing. 

  • 3+ years working in a competitive environment and/or with a challenger brand. 

  • Experience managing $10M+ performance budgets preferred. 

  • Prior experience with CRM and DMP platforms, as well as digital advertising tools, is preferred. 

  • Experience leveraging AI tools to automate or enhance analytical workflows is preferred. 

  • Experience in agency or telecommunications environments is a plus. 

  • Expertise leading full-funnel marketing efforts and strategy. 

  • Proven ability to scale acquisition efficiently. 

  • Strong analytical skills, with the ability to interpret data and translate findings into actionable insights. 

  • Demonstrated ability to manage multiple projects simultaneously in a fast‑paced, deadline‑driven environment. 

  • Advanced proficiency in Excel, including data analysis and reporting. 

Education:  

  • High school diploma or equivalent required. 

  • Bachelor’s degree preferred. Major in Marketing, Digital Marketing, Communications, or related fields. 

  • MBA, advanced degree, or digital certification is a plus. 

We're Proud to Offer a Comprehensive Benefits Package Including:

  • 401k retirement plan, with employer match

  • Insurance options including: medical, dental, vision, life and STD insurance

  • Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization

  • Floating Holiday: 40 hours per year

  • Paid Holidays: 7 days per year

  • Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws

  • Tuition reimbursement program

  • Employee discount program

*Benefits listed above are for regular full-time position

Base Compensation: The base compensation range for this position is $95,000 - $145,000 plus opportunities for benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, relevant skills, experience, and capabilities. 

Our Mission Statement:

* Take care of our customers

* Take care of each other

* Do what we say we are going to do

* Have fun

Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered.  Discrimination of any kind has no place here.  We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business.

FCO (For San Francisco Candidates only):

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

CCPA Employee Privacy Policy (For California Candidates Only):

https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf

Job Requirements

  • 5–8+ years managing paid media in telecom, subscription, or high-volume acquisition businesses.
  • 3+ years with testing in paid media or digital marketing.
  • 3+ years working in a competitive environment and/or with a challenger brand.
  • Experience managing $10M+ performance budgets preferred.
  • Prior experience with CRM and DMP platforms, as well as digital advertising tools, is preferred.
  • Experience leveraging AI tools to automate or enhance analytical workflows is preferred.
  • Experience in agency or telecommunications environments is a plus.
  • Expertise leading full-funnel marketing efforts and strategy.
  • Proven ability to scale acquisition efficiently.
  • Strong analytical skills, with the ability to interpret data and translate findings into actionable insights.
  • Demonstrated ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
  • Advanced proficiency in Excel, including data analysis and reporting.
  • High school diploma or equivalent required.
  • Bachelor’s degree preferred. Major in Marketing, Digital Marketing, Communications, or related fields.
  • MBA, advanced degree, or digital certification is a plus.

Benefits

  • 401k retirement plan, with employer match
  • Insurance options including: medical, dental, vision, life and STD insurance
  • Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
  • Floating Holiday: 40 hours per year
  • Paid Holidays: 7 days per year
  • Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
  • Tuition reimbursement program
  • Employee discount program

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