• Develop deep expertise in Modern Health's buying committee dynamics — including CFO, CHRO, Benefits Operator, Risk/Compliance, and Procurement — mapping each stakeholder's unique priorities, objections, and success metrics. • Conduct ongoing market research to track competitive positioning, industry trends, and shifts in employer mental health investment priorities. • Build and maintain buyer personas and customer journey maps across B2B and B2B2C channels that reflect real purchase behaviors, not just job titles. • Develop and articulate clear, differentiated product positioning and messaging tailored to distinct stakeholder audiences, including HR leadership, benefits teams, and executive buyers. • Collaborate with product management to ensure tight alignment between platform capabilities and market narratives — translating features into business and clinical outcomes. • Own and evolve Modern Health's core messaging framework, ensuring consistency across all channels while enabling flexibility for segment-specific conversations. • Design and execute go-to-market plans for new product launches, feature enhancements, and repositioning initiatives — with clear milestones, cross-functional owners, and defined success criteria. • Define KPIs for product marketing initiatives and create regular reporting cadences that connect marketing performance to pipeline and revenue impact. • Partner with Product to build launch readiness frameworks that scale across multiple simultaneous initiatives. • Partner with Sales to develop high-impact tools including pitch decks, competitive battlecards, RFP response frameworks, one-pagers, and case studies. • Lead competitive intelligence efforts — tracking competitor movements, synthesizing insights, and arming Sales with the positioning language to win in head-to-head evaluations. • Develop and deliver training to help sales teams confidently navigate complex B2B2C buying dynamics and multi-stakeholder deal cycles. • Work closely with Product, Sales, Client Success, and Clinical teams to ensure marketing strategies reflect the full arc of the customer experience. • Act as the voice of the customer in internal discussions — bringing market intelligence and client feedback to inform product roadmap and positioning decisions. • Partner with Demand Generation to design integrated campaigns that move both employer buyers and their employees to action. • Support client retention and expansion by partnering with Client Success on renewal messaging, upsell narratives, and outcomes storytelling. • Monitor market feedback and satisfaction data to continuously refine messaging and ensure Modern Health's positioning remains differentiated.