• Product communications for launches: Develop strategy, craft messaging, manage stakeholders and cross-functional coordination, and drive execution for product and feature launches • Media relations for product and AI narratives: Drive media opportunities, and build and maintain strong relationships with both traditional and non-traditional media, including podcasts, Substacks, newsletters, content creators, and more • Proactively develop compelling storylines: Develop and weave together cohesive narratives that connect complex product features and AI advancements, resonating with target audiences and reinforcing Yelp’s product innovation • Executive communications for C-level and senior executives: Advise and provide real-time counsel to senior executives, ensuring they are well-prepared for media, speaking, and other opportunities, and serving as a trusted advisor on messaging and reputation management • Cross-functional relationship-management: Collaborate across Product, Engineering, and Marketing to advise on release strategies and identify product and technology storytelling opportunities that reinforce Yelp's AI and innovation narratives • Project management of communications initiatives: Coordinate cross-functional teams, set timelines, ensure deliverable quality, and drive execution for product launches, campaigns, and major comms milestones • Messaging and material development: Draft messaging, statements, and briefing materials to support AI and product communications objectives • Issues management: Support communications needs as they arise, including crisis comms and policy issues related to product and AI