• Lead the architecture and execution of advanced marketing automation strategies using Adobe Marketo Engage. • Ensure seamless integration and functionality across Campaign Classic and Campaign Ops platforms. • Manage technical operations within Marketo, including database health, lead lifecycle management, and platform scalability. • Design and implement integrations between Marketo and enterprise systems such as CRM, analytics, and CMS platforms. • Partner with cross-functional teams to deliver data-driven marketing campaigns that support strategic business goals. • Provide leadership in data governance, ensuring compliance and maintaining data quality standards. • Interpret marketing data to uncover insights that drive campaign optimization and strategic decisions. • Conduct routine system audits to identify areas for improvement and enforce best practices in automation. • Mentor and support junior team members, promoting a culture of learning and collaboration. • Stay abreast of emerging technologies and trends to continuously evolve marketing automation capabilities.