Title: Senior Manager, Demand Generation

Location: United States

Job Description:

 

As the Senior Manager of Demand Generation you will be responsible for developing and executing revenue-driven marketing strategies that generate qualified pipeline, accelerate deal velocity, and support sustained revenue growth.

 

This role translates company revenue objectives into structured marketing programs aligned to priority segments, products, and territories. You will partner closely with Sales, Revenue Operations, Product Marketing, and SDR leadership to ensure marketing efforts are directly tied to measurable business outcomes.

 

Success in this role requires strong strategic planning, disciplined execution, and consistent performance accountability. The Senior Manager will operate with clear pipeline targets, defined revenue contribution goals, and executive-level visibility into performance.

 

This is a highly cross-functional role designed to strengthen alignment between marketing investment and revenue impact across the organization.

 

The impact you'll have: 

 

• Drive measurable pipeline growth by developing and executing integrated revenue marketing programs aligned to priority buyer segments, territories, and products.


• Build and scale account-based marketing initiatives that support opportunity creation, deal acceleration, and expansion within key K–12 districts.


• Strengthen alignment between Marketing, Sales, SDR, and Revenue Operations to ensure campaigns directly support territory strategy, pipeline targets, and revenue goals.


• Translate company revenue objectives into structured marketing plans and campaigns that generate qualified demand across digital, content, events, and paid channels.


• Deliver consistent performance insights to leadership, using data and attribution to optimize campaign effectiveness, improve funnel conversion, and increase marketing-sourced revenue.


• Continuously evaluate market trends, buyer behavior, and the evolving K–12 landscape to refine strategy and identify new growth opportunities.


 

 

What you'll bring:

 

• Bachelor’s degree in marketing, communications, business, or related field.


• 6+ years of experience in B2B marketing, preferably within SaaS environments.


• Demonstrated success driving pipeline and revenue impact through integrated marketing programs.


• Experience marketing to complex, multi-stakeholder buying groups is strongly preferred.


• Excellent written and verbal communication skills.


• Ability to manage priorities, budgets, timelines, and performance targets with discipline and accountability.


 

 

Our Benefits & Perks:

 

 Work From Anywhere – We embrace a remote-first culture, offering flexibility so you can work where you're most productive.

 

 401(k) Matching – We invest in your future.

 

 Flexible Time Off – Work-life balance matters. Take the time you need to recharge and bring your best self to work.

 

 Paid Parental Leave – We support growing families with paid leave, fostering parent-child bonding and gender equality at home and in the workplace.

 

 Comprehensive Benefits – We provide medical, dental, and vision insurance for employees.

 

 Values-Driven Culture – Our values aren't just words on a page—they shape how we work, make decisions, and support each other.

 

 Pledge 1% – We’re proud to be part of the global movement to give back, dedicating 1% of our time, resources, or profits to community initiatives.

 

 Childcare Support – Our dependent care program allows you to set aside pre-tax dollars to cover eligible expenses such as daycare, preschool, summer camps, before &  after-school programs, and in-home care for children or dependents—helping you balance work and family with peace of mind.

 

U.S. Pay Range

$130,000—$150,000 USD

 

Please note that the compensation information is a good faith estimate, and is provided pursuant to Equal Pay Laws. SchoolStatus intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors, such as experience. Our team will provide more information about the total compensation package for this position during the interview process.

 

What we do:

 

SchoolStatus connects educators and families around the topics that matter most. We partner with K–12 districts to improve attendance, engage families, and build trust so students can succeed.

 

A recognized leader in data-driven attendance and family engagement solutions, SchoolStatus enables districts and educators to move from noisy, reactive messages to proactive support on important topics including attendance, literacy progress, and overall student achievement. With actionable insights built on two decades of expertise, SchoolStatus helps educators identify which students need support early and reach families in their preferred language and communication channel with timely, personalized outreach that changes outcomes.

 

Today, we support districts in all 50 states and serve more than 22 million students nationwide as a trusted partner in student success.