• Own end to end creative strategy across paid acquisition and organic channels and maintain creative roadmap aligned with growth priorities • Translate brand and product strategy into compelling creative concepts and narratives • Ensure creative aligns with brand standards • Establish frameworks and build repeatable processes for ideation, review and iteration • Create clear briefs and feedback loops • Partner closely with Performance Marketing to develop, test and iterate • Design creative testing frameworks aligned with channel specific best practices • Work closely with Growth, Product and Social teams to align messaging • Own creative performance across the funnel (hook → message → CTA), not just production • Translate performance insights into creative direction (what to scale, what to kill, what to iterate)