Role Description

The Senior Director of Digital Experience will own Ivím Health’s public web presence as a strategic platform for marketing, commerce, recruiting, and brand communications. This role is responsible for the architecture, governance, performance, and scalability of Ivím’s marketing website and digital experience layer. The Senior Director will oversee content systems, site structure, digital merchandising, and publishing workflows while ensuring teams across the organization can safely and effectively publish content.

Working closely with Marketing, HR, PR, and Product teams, this leader will ensure Ivím’s website functions as a high-performing platform that supports patient acquisition, brand storytelling, recruiting, and company communications. This role combines digital platform leadership, marketing operations, content governance, and experience optimization to ensure Ivím’s digital presence remains performant, scalable, and aligned with company growth.

Key Responsibilities

• Digital Platform Ownership & Governance
  • Own the architecture, navigation, and information structure of Ivím’s marketing website.
  • Define standards for how site sections, landing pages, and content are created and maintained.
  • Ensure the website supports publishing needs across marketing, HR, PR, recruiting, and other teams.
  • Establish governance for site structure, publishing workflows, and content management.
  • Maintain the website as a scalable digital platform supporting company growth.
• Content Strategy & Community
  • Oversee editorial strategy for blog, resource, and educational content.
  • Ensure consistent voice, structure, and publishing cadence across site content.
  • Manage community-driven and educational content that supports patient engagement and brand authority.
  • Maintain strong editorial standards and content organization for long-term scalability.
• Ecommerce & Digital Merchandising
  • Oversee ecommerce and digital merchandising strategy through the Ecommerce Manager.
  • Align product promotions, catalog presentation, and site merchandising with marketing campaigns.
  • Optimize product discovery, presentation, and conversion pathways.
  • Support revenue growth through strategic merchandising and acquisition initiatives.
• Technology & CMS Governance
  • Own the CMS platform (such as WordPress or equivalent) and publishing infrastructure.
  • Work closely with the Front-End Developer to maintain site performance, stability, and security.
  • Define standards for themes, plugins, integrations, and analytics implementations.
  • Ensure technical decisions support long-term scalability, maintainability, and performance.
• Experience Optimization
  • Continuously improve usability, site performance, and conversion across key user journeys.
  • Lead landing page optimization, testing frameworks, and experimentation strategies.
  • Use analytics and performance data to inform site improvements and conversion optimization.
  • Identify opportunities to enhance acquisition funnels and digital engagement.
• Cross-Functional Collaboration
  • Partner with Marketing, HR, PR, Product, and Operations teams to support their digital publishing needs.
  • Build frameworks that enable teams to safely publish content such as job postings, announcements, and press releases.
  • Ensure brand consistency, technical integrity, and publishing governance across departments.
  • Share insights and best practices across the broader Marketing organization.
• Team Leadership
  • Lead and mentor members of the digital experience team, including Ecommerce Manager, Blog / Community Editor, and Front-End Developer.
  • Provide strategic direction, operational structure, and performance accountability across the team.

Qualifications

• 8+ years of experience in digital experience leadership, marketing website management, or digital platform operations.
• Experience managing marketing websites, CMS platforms, and digital content systems.
• Strong background in ecommerce, digital merchandising, or marketing-driven web experiences.
• Experience leading cross-functional digital teams and managing technical collaborators.
• Experience supporting marketing, content, and brand teams through scalable digital platforms.
• Healthcare, wellness, or consumer digital platform experience preferred but not required.

Requirements

• Strong familiarity with CMS platforms such as WordPress or similar content systems.
• Understanding of front-end technologies, web performance, and digital analytics.
• Experience with experimentation frameworks, landing page optimization, and CRO.
• Knowledge of analytics platforms such as GA4 and marketing performance dashboards.
• Ability to translate marketing needs into sustainable technical and platform solutions.

Benefits

• Competitive pay aligned to experience and impact.
• Comprehensive health, dental, and vision benefits.
• 401(k) with employer match.
• Generous PTO, paid holidays, and a flexible remote environment.
• Exclusive Ivím At Work perks and wellness offerings.
• High-impact leadership role with visibility across marketing and executive leadership.

Important Hiring Notice

All official communication from Ivím Health will come from an @ivimhealth.com email address. We will never ask for payment, financial information, or fees at any point during the application or hiring process. If you receive any suspicious communication claiming to be from Ivím Health, please report it immediately by emailing talent@ivimhealth.com.

Ivím Health is an Equal Opportunity Employer. We are committed to creating an inclusive and equitable workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. Ivím Health provides reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs, in accordance with applicable law.