• Support active and emerging SQLs with content, lifecycle campaigns, and engagement touch points that increase credibility and reduce friction in sales conversations. • Own inbound demand generation with a focus on high-intent MQLs that convert to SQLs, continuously refining qualification and nurture strategies with sales. • Maintain clean lifecycle definitions, data hygiene, and reporting in HubSpot to ensure marketing activity is measurable, trusted, and aligned with GTM execution. • Own the editorial calendar and produce clear, high-quality content that translates Station A’s product, marketplace, and execution into buyer-relevant narratives. • Leverage our marketing partner to set strategy and priorities for ads, SEO/AEO, retargeting, and creative, ensuring all channels support real sales motions.