• Build, execute, and continuously refine Crumdale’s national sales strategy across Stop‑Loss, Captive, TPA, and Specialty Benefits solutions • Set clear sales goals, performance targets, compensation strategies, and forecasting dashboards • Develop a disciplined pipeline management approach with strong accountability and transparency • Identify new market opportunities, competitive advantages, and strategic partnerships • Recruit, lead, mentor, and scale high‑performing Regional Sales Directors within assigned territories • Establish training programs, playbooks, and repeatable processes for sales excellence • Foster a culture of collaboration, motivation, and results, grounded in Crumdale’s values and client‑centric mindset • Serve as a senior‑level relationship lead with key national and regional brokers, consultants and distribution partners • Drive engagement, education, and alignment across the broker ecosystem to deepen channel partnerships • Deliver consistent year‑over‑year revenue and margin growth • Lead initiatives to expand into new regions, verticals, and product lines • Collaborate cross functionally with Sales, Stop-Loss, Underwriting, Pharmacy, TPA, Compliance and operations teams to enhance value propositions and win new business • Partner with Marketing to develop strong campaigns, branded materials, sales enablement tools, and market positioning • Work closely with Operations, Client Success, and Implementation to ensure seamless onboarding and exceptional client outcomes • Provide ongoing market feedback to Product, Underwriting, and Executive Leadership • Own sales forecasting, performance analytics, market intelligence, and board‑level reporting • Serve as a key member of the sales leadership team, contributing to Crumdale’s strategic planning and growth initiatives • Ensure alignment between sales, underwriting, product, and operational roadmaps