• Own the customer storytelling engine • Build and run the end-to-end pipeline: source customers, conduct interviews, write case studies, manage approvals, and publish assets • Organize content by industry, use case, and persona so Sales and partners can easily find and use it • Build and scale the customer reference program • Recruit and manage a pool of referenceable customers in partnership with Sales and CS • Create a simple system for AEs/AMs to quickly find and activate the right reference • Track utilization and influence on deals • Drive third-party reviews (G2, Gartner Peer Insights) • Design scalable, low-lift programs with CS and Marketing Ops to increase review volume and quality • Balance growth with strong customer experience • Create customer-facing enablement content • Develop onboarding guides, adoption playbooks, product updates, and newsletters • Partner with Product, CS, and Growth to drive adoption, usage, and expansion • Support 'Powered by Deepgram' and co-marketing efforts • Coordinate quotes, approvals, and customer participation across launches, events, and partner campaigns • Measure and improve impact • Track key metrics: case study production and usage, reference program utilization, deal influence, review growth and quality • Share insights with Sales, CS, and leadership to continuously improve programs