• Own the overarching loyalty program strategy and execution; incorporate existing First Connect programs into a holistic program that clearly defines how agents can maximize their earnings and growth at every stage of their tenure. • Lead the continuous optimization of existing programs that drive retention, engagement, and new customer acquisition. • Own end-to-end program management, including planning, execution, timelines, resource coordination, and risk management to ensure successful outcomes. • Partner with product and UX teams to create in-portal experiences that make our programs easy to understand, easy to participate in, and easy to see progress and success. • Plan and execute cross-channel marketing campaigns to increase program participation, strengthen advocacy, and support growth. • Analyze data, retention trends, and program performance to generate insights, refine strategy, and improve overall success. • Provide clear visibility into program adoption, engagement, and business impact through ongoing reporting and insights. • Stay current on loyalty, rewards, and engagement trends; recommend innovative strategies to enhance both retention and acquisition efforts.