Role Description

This is a REMOTE position to be located in the United States with 50-75% Travel. The Sales Application Engineer supports sales and marketing efforts across all NovaTech Automation Sales Regions. This role combines strong technical expertise with customer-facing communication to help utilities and partners understand, design, and deploy NovaTech solutions. The position requires deep familiarity with electric utility automation, excellent problem-solving skills, and the ability to translate technical concepts into practical solutions that support customer success.

Key Responsibilities

• Technical Expertise & Product Mastery
  • Understand the capability and application of NovaTech products including Orion, Bitronics, Kronos, and Hermes.
  • Review product and application documentation to support proposals, demonstrations, and customer needs.
  • Provide technical guidance to customers regarding integration, configuration, and troubleshooting.
• Sales Cycle Support
  • Support field sales teams with product demonstrations, presentations, and trade show participation.
  • Collaborate on RFIs/RFPs by providing technical responses, pricing support, and application guidance.
  • Deliver technical content for marketing materials, proposals, and customer system designs.
• Customer Engagement & Training
  • Consult with customers on technical issues related to substation automation, communication protocols, and utility OT systems.
  • Develop and deliver customer training focused on NovaTech products, system integration, and best practices.
  • Address customer questions through live chat, testing, troubleshooting, and field-based interactions.
• Cross-Functional Collaboration
  • Work closely with Engineering, Product Management, and Marketing to ensure accurate and aligned messaging.
  • Provide feedback from the field to support product development and continuous improvement.
  • Represent NovaTech’s core values—Service, Innovation, Integrity, and Teamwork—in all customer interactions.

Qualifications

• Bachelor’s degree in engineering, Information Technology, Computer Science, or equivalent experience.
• Minimum four years’ experience of electric utility automation, substation engineering, SCADA/RTU integration, OT networking, or protection & control systems.

Requirements

• Strong analytical, diagnostic, and system-level problem-solving abilities.
• Ability to communicate complex concepts clearly to technical and non-technical audiences.
• Demonstrated customer-first mindset with strong interpersonal skills.
• Hands-on experience configuring, testing, or commissioning IEDs (RTUs, relays, automation controllers, meters) in utility environment.
• Strong knowledge of SCADA protocols such as DNP3, Modbus, and IEC-61850.
• Understanding of substation architecture, networking, and communications.
• Programming experience in Lua, Python, or C/C++.
• Knowledge of Linux systems.
• Familiarity with OT, protection & control, microgrid systems, renewable energy, or energy management.
• Familiarity with IT security best practices.
• Experience managing RADIUS systems for identity management.
• Working knowledge of databases.