• Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership. • Supporting the leadership and development of B2B paid social managers, with a focus on executional excellence, growth, and client satisfaction. • Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages. • Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting. • Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs. • Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot. • Coaching junior team members on B2B best practices, including audience strategy, creative testing, messaging frameworks, and performance analysis. • Contributing to onboarding and training materials to ensure consistency in campaign execution and client experience. • Assisting with B2B new business efforts, including research, POV development, and pitch support. • Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications. • Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.